Showing posts with label PICA. Show all posts
Showing posts with label PICA. Show all posts

Friday, June 3, 2011

Local Red Cross CEO Kay Wilkins Shares Katrina’s Powerful Lessons

Kay Wilkins moved and inspired PICA with her recollections of the days before and after Hurricane Katrina. Today's recap comes from PICA Chairman, Patrick Faherty.

After already preparing 24 shelters in anticipation of Hurricane Katrina’s approach, Southeastern Louisiana Red Cross CEO Kay Wilkins was asked to open a 25th shelter. Almost alone by this point at headquarters, she turned to one of the few people left and asked if he could run the shelter. The building custodian to whom she spoke simply replied, “I don’t know how to run a shelter.” Kay smiled, told him that he was needed and that people were depending on them, so he agreed. She gave him one piece of advice: “Remember that you are the Red Cross – just make decisions to do the right thing.”

Most of us cannot even fathom dealing with a disaster on the scale of Katrina, but Kay Wilkins lived it six years ago and continues to lead the same Red Cross chapter today. At the time of the PICA Workshop, Kay was coordinating possible relief efforts due to flooding of the Mississippi River and the opening of spillways, which while protecting larger cities such as Baton Rouge and New Orleans from the water’s fury, left some smaller communities susceptible to its wrath.


“What people don’t see is the preparation that takes place for something we hope we won’t even need,” she said. “Right now, I have 3,000 cots stored and ready to be shipped to a shelter should we need them if flooding occurs.”

Going back almost six years to that terrible time in 2005, here’s what the Red Cross provided before, during and after the storm:
• 140,000 cots
• 150,000 comfort kits
• 427,000 clean up kits
• Up to a million meals per day
• “Neighbor-to-Neighbor” program to help residents deal with the stress
• “Safe and Well” website to help family and friends check on loved ones

While this is remarkable work in the best of circumstances, it’s even more impressive when you realize that Kay and 80 percent of her staff also lost their homes during Katrina – yet they persevered.

Oh, and the 25 shelters they opened? Guess which one had the best accommodations?

Yes, the one operated by the custodian. After the storm passed through, there was no electricity throughout the region for days. So the custodian found out who owned the local grocery store, found the gentleman and convinced him to donate all the perishable food – meat, dairy, etc. – to the shelter residents since it would’ve spoiled otherwise. And while other residents in other shelters were grateful for their “Meals Ready to Eat,” the custodian and his charges were enjoying barbecued ribs, burgers and other hot food.

Thanks, Kay, for sharing your story with us and for everyone in the Red Cross for the support you provide all around the country to people in their time of need!

Friday, May 20, 2011

Thank You - BEST Workshop Ever!

PICA is comprised of some of the best communicators and creative talent in the insurance industry. It is because of you that PICA held such an amazing conference in New Orleans this week:

  • Your suggestions for a great location took us back to New Orleans, and boy...was this city ready for PICA to visit. What relevant, moving, inspiring stories New Orleans had to share with us! And how fortnate we all were to be able to listen to and absorb them.



  • Your topic requests helped us find extraordinary speakers! Every single one gave us useful information that we can take back to our companies and put to good use.



  • Your input, conversations and interactions with each other and our speakers remind us of why we're in this organization anyway - to share ideas, learn new information and fine-tune our skills. Each of your involvement - and your company's involvement - increase the value of our workshops and we appreciate it!
Thank you for an excellent week! Check here next week for speaker recaps, links and photos...they're coming!

Wednesday, June 30, 2010

Great Questions - and Your Answers - Are Welcome!

We've talked about using this site as a place to pose questions and challenges and seek solutions from members. Pauli contacted me with a great question this morning and I'm posting it here and hoping for your responses.

Question: "I'm interested in how different organizations archive and document communications to meet legal record retention requirements. Our General Counsel is requesting that every marketing piece have an edition date and can be retrieved upon demand. Just wondering how folks do that... and what platform do they use? Thanks!"

Please leave your suggestions in the comments below (if you prefer not to register, you can select "anonymous" from the posting options and sign with your first name at the end of your comment if you'd like to share your identity.)

Thanks for your input...your knowledge and experience will help make PICA-Connect! even better!

Thursday, June 17, 2010

PICA Press Release - Here's to Our New Leadership!

Great news! Jan is distributing our official press release about our new leaders for PICA, Inc. Please take a moment to congratulate those who will shape the future of our organization!

Thursday, February 4, 2010

Exciting Times for PICA, Inc.

We're currently working on advertising our PICA workshop for the first time ever! We've always relied on word of mouth and repeat attendees to make the PICA workshops a success, and it's worked just fine. But as we try to bring new faces (with new ideas and enthusiasm attached to them) we're also prepared to try new things. This year, that means advertising.

What are some of your favorite insurance publications, either online or print? Go ahead and list them in the comments section and we'll consider them as we look at the best ways to promote PICA...

Thanks!

Wednesday, October 14, 2009

Workshop Update

Hello!

Thanks for all the great feedback and e-mails supporting our choice of location for the 2010 PICA workshop!

We have some phenomenal speakers, including Steve Crescenzo of Crescenzo Communications, Michael Wilder of UNLV, Sharon Exharos of Realty Executives and Marko Sackren of Red Rock Media Group, Inc. A fantastic group of speakers to re-energize your communication talents.

So, if you've got colleagues who have never attended one of our workshops, why not get them to come on out and give PICA a try? With topics ranging from social media to going green to publication perfection, there is something at PICA's 2010 workshop for every insurance communicator. Any minute now, the official agenda and registration sheets will be posted on our static site. (I'm too impatient to wait...so excited about this workshop that I had to put something up now!)

Plus, let's face it...it's a bargain. I mean really. You want more knowledge and your company wants to be frugal with all expenses - including education. I challenge you to find a better, more informative, fun, well-rounded conference in a great location for less than our tuition! Not possible!

I'm looking forward to seeing you in Las Vegas. If you haven't asked about working this in to your 2010 budget, now is a great time... If you have asked, register early for more savings!